Nike – Rise

Thirty grassroots basketball players drafted from millions. Their game elevated to new heights by Kobe Bryant and LeBron James. A story watched and shaped by China’s rising generation.
Nike set out to create opportunity and break down barriers to inspire the next wave of players to rise to new height. An emotional finale saw three players chosen to represent China at the World Streetball Championships.
Rise captured the imagination of a nation and beyond, inspiring kids across the world to play the game.

Director: Michael Lawrence

Cinematographer: Ross McLellan

Agency: AKQA

Production Company: Radical Media

Year: 2015

Category: Archive

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