Celebrating the 110th anniversary of Martell Cordon Bleu, Maison Martell, unveils a vibrant new bottle design and audacious campaign “Soar Beyond the Expected,” which mirrors the elegance and taste of this iconic cognac that has remained unchanged for over a century. The campaign was created unnder the direction of Hong Kong-based photographer and filmmaker Wing Shya, along with actors Tony Leung and Vincent Cassel were chosen for their free, audacious personalities, which echo Martell Cordon Bleu as an ultimate symbol of freedom.