Michelin – Let’s Go for a Tasty Drive

In November 2016, Michelin China marked the inaugural China version of its famous Guide with its first ever video advertisement. Titled Let’s Go for a Tasty Drive, the commercial is the first time the company has fused the two different products for which they are world famous – car tires and restaurant ratings. The iconic Michelin Guide awards the best restaurants around the world with one, two or three stars, at once propelling awarded chefs to global renown or driving to despair those it omits. The release of the ad coincided with the official launch of the Michelin Guide 2017 Shanghai.

Director: Jonathan Knuckey

Cinematographer: Jorge Calderón

Agency: TBWA\Shanghai

Production Company: Gwantsi

Year: 2016

Category: Food & Drinks

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