Levi’s – Revel
When you’re confident in how you look, your body language naturally sends a bold, expressive message. Levi’s® Revel Jeans is inspired by a woman’s desire for comfortable jeans that enhance her shape while highlighting her best features. Stink director, Gustav Johansson’s work for Levi’s jeans captures different young women in Revel jeans. Shot through W+K Shanghai, Gustav embraced the idea of ‘Let your body do the talking and letting the models to get creative expressing themselves with their body languages. Some interesting Shanghai city locations added a touch more charm to this fun spot.
Director: Gustav Johansson
Cinematographer: Niklas Johansson
Agency: Wieden + Kennedy, Shanghai
Production Company: Stink