Adidas – This Is Me

In the campaign the entire adidas Originals family, including actress Fan Bingbing and the King of Asian Pop, Eason Chan – showcase their #thisisme# moment throughout the campaign. Consumers are encouraged to take part in the campaign to express their own personal #thisisme# story.

Director: Paul Geusebroek

Cinematographer: Daniel Bouquet

Agency: TBWA Shanghai

Production Company: Six Toes

Year: 2014

Category: Lifestyle

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