Adidas – This Is Me
In the campaign the entire adidas Originals family, including actress Fan Bingbing and the King of Asian Pop, Eason Chan – showcase their #thisisme# moment throughout the campaign. Consumers are encouraged to take part in the campaign to express their own personal #thisisme# story.
Director: Paul Geusebroek
Cinematographer: Daniel Bouquet
Agency: TBWA Shanghai
Production Company: Six Toes